Top 11 Best and Famous Cosmetics Brands in Pakistan

Published on Nov 16, 2023 by


Cosmetics are used for thousands of years, but if the regulation is not followed by the manufacturer and the proper use of cosmetics can occur adverse side effectsdeformities, and blindness. For example, the prevalent use of (white lead), to cover the face during the Renaissance, and blindness caused by the mascara Lash Lure.

People of Egypt used makeup to enhance their appearance. They were very fond of eye shadows in dark colours. Especially blue, red, and black colours. The men and women of Ancient Sumerian were the first who invented the lipstick 5,000 years ago and wore it. For decorating their faces, they crushed the gemstones and used them on the lips and around the eyes. Lipsticks with shimmering effects were initially used, and are made by using a pearlescent substance that is found in fish scales. These shimmery lipsticks are still used today.

Although women have traditionally used modern makeup, now a lot of men are using cosmetics to enhance their facial features and for covering their facial problems such as blemishes, dark circles etc. Many cosmetics brands release products that are specially made for men, and they are using them willingly.

Types of makeup:

Makeup is a subset of cosmetics primarily that products which are containing colour pigments and that are used to enhance the people’s appearance. Cosmetics which are used on the face and eye area that are applied with a brush, a makeup sponge and with the fingertips.

A list of decorative makeup items is described below.


The other names of lipsticks are used nowadays like lip gloss, lip stain lip linerlip plumper, lip conditioner, lip primer, lip boosters and lip balm. Lipsticks are used to give pretty colour and texture to the lips. Lipsticks often come in a wide range of colours. Lipsticks are made in a wide variety of texture like a matte lipstick, Lip satin and gloss etc. Lip stains are a gel base, and it contains alcohol which helps the lipstick to stay on leaving a matte look that saturates the lips with a dye. The lip stains are designed to be waterproof. Lip glosses are used to give a shine on lips and also give some light colour to lips, and these are made by different flavours. Lip balm is used to moisturize and protect the lips from dryness, especially in winters. By using lip balm or chapstick, it can prevent the chapped lips.


Primer is a base for the foundation which is used to set the face before makeup. Primer is used to prevent acne and make the skin smoother and clog up the pores. Primer allows the makeup last longer. Primer is applied on full-face including the eyes, lips and lashes. Primer has a creamy texture.


Concealer is used to cover the imperfections of the skin. Concealer is used for the coverage under-eye circles, acne, blemishes and other imperfections of the skin.  Concealer is thicker than the foundation. Concealer provides longer-lasting coverage of makeup and also brightens up the skin. Some of the concealers are only made for the eye’s dark circle. Concealer is also used for contouring such as jawline, nose and cheekbones. After the use of concealer setting powder will add a matte finish on the face.


Foundation is used to smooth the skin. Foundation is used for covering the spots, pimples, blemishes and uneven skin tone. Foundation can be in powder form, solid-liquid and cream form. Foundation provides matte, sheer dewy and full coverage in the face. Foundation is applied to fill out the pores or create a smoother finish of makeup. Foundations usually come in cream formulas to be applied.

Face powder:

Face powder sets the foundation and concealer. For, giving the matte finish after applying the foundation and to control the small flaws or blemishes face powder is the best makeup product. Makeup stays on longer by the use of face powder.


Blusher is used to bring out the colour in the cheeks and make the cheekbones more defined. The blush comes in powder form, cream, and liquid forms also. Different blush colours are used in different skin tones.


Highlighters used to draw attention to the high points of the face such as the cheekbones, nose, collar bones and upper lip. This product also adds a glow on the skin. It comes in liquid form, powder forms and creams. It has the substance to provide shimmer. A lighter-toned foundation can be used in the alternative of highlighter.


Bronzer gives a bit of colour to the skin and is also used to contour the face. Bronzer is considered as more of a natural look and can be used for everyday casual makeup. Bronzer enhances the colour of the face. It comes in different textures like Matte, semi-matte, and shimmers.


Mascara is used to darkening and give thickness to eyelashes. It is available in many colours. Some mascaras are in the form of glitters. There are many formulas of mascaras like waterproof. Mascara is used after using the eyelash curler.  Mascaras help the lashes to appear longer and thicker.

Eye shadow:

It is a powder or cream form to give the different colours on the eye area. Traditionally one colour is used above and under the eyelid but multi colours can also be used at the same time and blended to create different effects. It is applied with different brushes, and also can be used by fingers. However, it is essential to have clean fingers. Otherwise, oils from your skin can result in pimples.


Eyeliner is used to enhance the size or depth of the eyes. For example, white eyeliner is put on the waterline, and inner corners of the eyes make the eyes size bigger. It comes in the form of a pencil, a gel, or a liquid. Eyeliners can be found almost in any colour. Conversely, black eyeliner makes eyes look smaller, brightens up the face and draws attention to the eyes.

Contouring is designed to give shape to an area of the face. The aim is to enhance the natural shading on the face to give the illusion of a more defined facial structure which can be altered to preference. Brighter skin-coloured makeup products are used to ‘highlight’ areas which are wanted to draw attention to or to be caught in the light, whereas darker shades are used to create a shadow. These light and dark tones are blended on the skin to create the illusion of more definite face shape.

Purpose of Make-up:

Cosmetics can have three purposes.

They can be used to cleanse, such as body wash, shampoo, and face cleanser.

They can be used to protect the skin, such as body creams, moisturizers, toners and serums.

They can be used to enhance the appearance such as makeup

products include lipstick, blushmascara, bronzereye shadowfoundation, highlighter and several others.

In the US, FDA Department (Food and Drug Administration) regulates cosmetics. They define the cosmetics that should be applied to the human body for cleansing, beautifying or not. It says that the use of given makeup products promotes attractiveness and altering the appearance without any harm and without disturbing the structure and functions of the body. This broad definition checks all the material that is used in cosmetic products.

Best Cosmetics Brand in Pakistan:


Macintosh established its beautifier products. Frank Toskan and Frank Angelo established Mac’s most famous makeup brand. Mac gives an incredible accumulation of beauty products. It is not only for the needs of some specific class.  The results of this brand are created for diverse clients and the needs of all classes.


Revlon is one of the unique brands in the world, which is much known for assembling the lipsticks and other makeup items. The healthy skin products of this brand further add to the prominence of this brand. Now the clients of this brand have incredible trust in purchasing its items.  The nail hues and hair hues of Revlon are stunning. The items are very sensible and cost-effective.


L’Oreal is another famous brand of makeup products of famous brands in 2013. This brand starts its business from the hair shading items.  Then they extended their products as time passed. Now the compact powder, lipstick, mascara eyeliner etc. have purging and magnificence results. These products are much better than some other brands in prices and results also.


Etude is a South Korean makeup brand which has risen with respect in Pakistan in a concise time. This brand has to turn out in the top 10 best brands very quickly. The reason for the popularity is only the nature of the products of Etude and moderateness, unwavering quality and reliability.


Avon makeup brand of Pakistan was established in 2013. It is famous for the 2nd most significant number of the best makeup brands in all the world. Avon is offering its makeup items in more than 140 countries because its products have amazing results and are very reliable.


Maybelline is the most famous brand of beautifying cosmetics in Pakistan. It has incredible results, and it is accessible all over the world. Women use the products of Maybelline when they are getting ready for a few gatherings. They like to utilize the nonessential results of the products of this brand. All the items of this brand help them to look pretty and make them alluring in the vicinity of different looks.


Huda Beauty is one of the top cosmetics brands in Pakistan that was launched in 2013. The makeup brand was launched by an Iraqi-American businesswoman. She is also a great makeup artist named Huda Kattan. She is one of the Richest Self-Made Women in the makeup world, and she is one of the top Three Beauty Influencers. Some of its products, such as eyelashes series, a collection of foundation, eye shadow and some face palettes, are just unbelievable.


Kashee is the most famous and expensive brand of makeup products nowadays in Pakistan. This brand is founded on the name of its founder Kashif Aslam who is the best makeup artist of Pakistan. He also has a famous salon with his name (Kashee’s salon) where all beauty services are provided under one roof with full dedication. Kashee’s eye shadow palette is very famous, which is available in shimmery shades and matte shades also. The colours of his lipsticks and eyeshadow are just amazing and very distinct.

Masarrat Misbah:

Misbah Masarrat is also a famous makeup brand of Pakistan which is certified by Halal Company. The wonder woman of Pakistan founds this brand by her name. She has always done a marvellous job in the makeup world.  She also has her beauty salon, where she used only her products. There are a vast number of fans of her products not only in Pakistan also in some other countries.


Rivaaj is a brand which is used by every woman in her life at least one time. Rivaj lipsticks are very creamy and have unique colours. Rivaaj has pigmented palettes that are loved by all the customers. The primary thing which makes it one of the best makeup brands is its ingredients that follow the standards of Europe Union Cosmetics. Another fantastic reason for its popularity is its affordable prices.


Medora is an old lipsticks brand but an all-time favourite of everyone. The company is situated in Sawat. Medora offers a vast range of colours that always attract women. Lipsticks are available in Matte, semi-matte and glossy texture. The unbelievable fact about Medora is that all the lipsticks are available only in 200 rupees only and are super pigmented. Some makeup bloggers of Pakistan said that it is tough to point out the difference between the Mac lipstick (international brand) and Medora lipstick.


About the Author: Alicia Haddick

Alicia Haddick is a talented and versatile writer, recognized for her insightful contributions to various publications covering a wide array of topics. With a keen eye for detail and a flair for engaging storytelling, Alicia has carved out a niche in the world of journalism and content creation. Her work often reflects a deep understanding of her subjects, whether it’s in the realms of culture, technology, or current events. Alicia's writing style is noted for its clarity, depth, and ability to connect with readers on multiple levels. She is also known for her thorough research skills, ensuring that every piece she writes is not only informative but also thought-provoking.

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