If you've been watching videos on YouTube these days and are seeing more and more ads, it's not just you. In fact, no video on the world's most popular website is now safe from advertising.
On November 18, YouTube announced an update to the Terms of Service, and the biggest change is that ads will now be shown on videos that are not part of the YouTube Partner Program (YPP). Previously, ads were shown only on videos that users uploaded to their channels under the YouTube program.
But now any video that becomes part of Google's most popular service will be able to show ads and will not cost the user a penny. According to YouTube, the change is being made by investing in new solutions such as home feed aids, which will help companies connect with people and expand their business through YouTube. But along with the companies, it will also give YouTube more revenue as it will now be able to use all the content for this purpose.
YouTube says it will also generate revenue for channel owners who are not currently part of the monetization program but can become part of it by fulfilling the requirement of 1,000 subscribers and 4,000 public watch hours in the last 12 months. These terms were introduced in 2018 and even then, there were many objections from the people.
In addition to advertising, YouTube has also changed the terms of partners and will pay taxes on the earnings of those who earn. These new changes are being implemented first in the United States and will be implemented worldwide by mid-2021.