WASHINGTON: Twitter said Wednesday it would stop accepting political advertising globally on its platform, responding to growing concerns over politicians' misinformation on social media.
Chief executive Jack Dorsey tweeted that although Internet advertising is "incredibly powerful and very useful for commercial advertising, this power poses significant risks in politics, where it affects the lives of millions to influence voters. Can be used for. "
The move is under pressure from Facebook to examine the facts on politicians who are running counter to the claims.
Dorsey said the new policy, details of which will be rolling out next month and implemented from November 22, will have a ban on political issues and advertising of candidates.
"We only consider stopping candidates' ads, but there is a way to avoid releasing ads," he said.
"Furthermore, this is not fair to everyone, but candidates want to buy ads for issues they want to pursue. So we are stopping them too.
Dorsey said the company took the initiative to remove potential problems arising from "machine learning-based messaging and micro-targeting, unacceptable misleading information and deep fake documents."
Twitter's move is contrary to Facebook's policy that allows political speech and advertising to run on leading social networks without scrutinizing the facts.
Facebook CEO Mark Zuckerberg has said that political advertising is not a great tool, but added that he believes that everyone should be allowed to "voice," and that political Advertising will be in favour of the banners.
Dorsey said he disagrees with Zuckerberg's assessment.
"We have seen that many social movements are reaching the mass without any political advertising," he said. I am sure it will increase, "he added.
"This is the right thing to do for democracy in America and around the world," tweeted Hillary Clinton, the Democratic presidential candidate for the United States.
"What do you say, @AffressBooks"? He asked while calling another social media giant.
Ned Siegel, the chief financial officer of Twitter, said the move would have a little economic impact.
He said, "Since we are raising questions: This decision was based on principle, not money." According to context, we have revealed that political advertising costs (3M) for the US Midterm of 2018 Less than that). "