realme, the world's fastest-growing smartphone brand, said today that it has inked a Memorandum of Understanding (MoU) with Daraz for the development of its online channel and sales in Pakistan. With e-commerce in its DNA, realme hopes to dominate the internet market in the same manner that it has become one of the world's most popular smartphone brands. This new relationship is sure to be a tremendous synergy, given Daraz's well-established e-commerce structure and reach throughout Pakistan.
With a total user base of over 85 million, realme is now the world's 7th largest smartphone provider. By developing inexpensive, high-performance, attractive smartphones and AIoT devices to satisfy the lifestyle and budget demands of young customers, it has achieved remarkable growth at a rate unmatched in the smartphone market. realme has developed a foothold over the worldwide market by collaborating with top e-commerce firms in many regions, demonstrating its dedication to its e-commerce DNA.
Daraz (Alibaba Group) gives access to a population of 500 million people in five South Asian markets: Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar, and so provides a wonderful platform for realme to extend its online footprint in the region. Daraz offers a well-established e-commerce infrastructure as well as on-ground logistics solutions that would enable realme to deliver its items to clients quickly and reliably.
The partnership between realme and Daraz in Pakistan has provided local consumers with an affordable and convenient purchasing experience, resulting in a strong sales momentum. Last year, realme placed first in Daraz South Asia's 11.11 mega sale event in the Mobiles, Tablets, Audio, and Wearable categories. This year, the whole supply of realme Narzo 30A sold out on Daraz in a matter of minutes, while the realme 7 Pro sold 592 % more than the realme 6 Pro on the first day of sales on Daraz.
With massive sales of its smartphones and AIoT accessories at Daraz Mobile Week 2021, realme led the Mobiles, Tablets, Audio, and Wearable category. Furthermore, the whole stock of realme C21 was sold out during Super Brand Day.
“Realme is the fastest-growing smartphone brand both internationally and locally, and we tend to be frontrunners in building synergies that connect well with the market we represent,” Tony Lin, realme e-commerce head, SEA & SA, said of the company's partnership with Daraz. Our primary target market is Generation Z, who prefer to shop online because of the ease and low prices. realme will introduce more of its smartphones and AIoT devices to Pakistan in collaboration with Daraz, boosting the young's tech life.”
“It's encouraging to see realme take use of the whole spectrum of e-commerce options available in South Asia, with a focus on a younger demographic. It's not only about making sales in this collaboration; it's also about developing a brand online and using Daraz to break into new markets. It's fantastic to see realme already functioning as an amazing success story in its goal to become the region's leading mobile and electronics brand. We are certain that by working together, we will be able to achieve new heights! ” stated Jan Philipp Poeter, Daraz Group's Chief Commercial Officer.
This relationship with Daraz exemplifies realme's dedication to its e-commerce DNA and its drive to make cutting-edge technology and goods more accessible to young customers who are avid online shoppers. As a "popularizer of 5G," realme is developing a wide range of 5G devices with the objective of having 100 million 5G phones on the market by 2024. Apart from the no-compromise affordable 5G phones, realme will also bring more AIoT products to young consumers through Daraz, as the company has entered the AIoT 2.0 development phase with its advanced ‘1+5+T' strategy: 1 smartphone, 5 key categories for realme's AIoT products, including True Wireless Stereo (TWS), Wearables, TV, Laptops, and Tablets. TechLife is realme's open partner platform, which seeks to help creative and dynamic AIoT businesses by sharing realme's own sales channels.
The release coincides with Daraz Mobile Week 2021, one of the platform's largest consumer electronics sales. During the ongoing Daraz Mobile Week, realme's realme 7 Pro has been a hot choice, bringing in a significant amount of online sales. realme's partnership with Daraz.pk, which includes a number of smartphones and AIoT peripherals, exemplifies the brand's success in the marketplace.
Please visit www.realme.com/pk for further details.
realme is a worldwide rising consumer technology startup that is disrupting the smartphone and artificial intelligence (AIoT) markets by making cutting-edge technology more accessible. It offers youthful consumers a variety of smartphones and lifestyle technology products with high specifications, quality, and trend-setting designs at accessible rates.
realme is the world's 7th largest smartphone business, founded by Sky Li in 2018 and powered by its "Dare to Leap" mentality. In just two years, realme has risen to become one of the top 5 smartphone players in 15 regions across the world. realme has over 85 million global users and has reached 61 territories globally as of Q2 2021, including China and Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa, and Latin America. Please visit www.realme.com for additional details.
Daraz is South Asia's most popular online marketplace, connecting tens of thousands of vendors with millions of buyers. Daraz delivers more than 6 million parcels each month across the area, providing fast and simple access to 50 million goods in over 100 categories.
For its customers and vendors, Daraz is a mall, a marketplace, and a community. It aims to improve e-commerce standards in South Asia by creating a cohesive ecosystem that includes end-to-end solutions in e-commerce, shipping, payment infrastructure, and financial services.
Daraz was purchased by Alibaba Group in 2018, and the company is delighted to be a part of the company's aim to "make it easy to do business everywhere in the digital economy." Daraz utilizes Alibaba's worldwide leadership and experience in technology, online commerce, mobile payments, and logistics to promote development in its regions as part of the Alibaba ecosystem.
Please visit www.daraz.com or connect with us on LinkedIn for additional details.