realme, the world's fastest-growing smartphone brand, stated today at its inaugural 5G conference that within the next three years, 100 million young customers would be able to utilize 5G smartphones. At the summit, which was co-hosted by GSMA, Counterpoint Research, and Qualcomm, realme also announced that new GT series models, as well as realme 5G performance and camera flagships, will be released in June and July 2021, respectively, as well as a number of other corporate initiatives aimed at promoting 5G adoption globally.
The 5G summit, themed "Making 5G Global: Affordability for the Masses," brought together leaders from industry associations, research institutions, component vendors, and device manufacturers to share their perspectives on a variety of 5G topics, including current global 5G connectivity, the driving forces behind it, and the technical aspects of 5G evolution; and the unique relationship between 5G and younger generations.
At the summit, realme reaffirmed its commitment to being a “5G popularizer” and highlighted its most recent pledge to accelerate 5G adoption in global markets and offer the technology to more users around the world. In 2020, realme will release 14 5G devices in 21 markets, accounting for around 40% of its total product line. By 2022, the company wants to boost the number of 5G products to over 20, with a 70 percent coverage ratio across 50 markets. In the next years, realme also wants to lead the market by delivering a 5G mobile phone for under $100, a move that is expected to boost 5G adoption, particularly in quickly expanding markets.
“Starting with our first 5G model, the realme X50, we have been exploring new design concepts and technology advances to deliver people more slimline and design-rich 5G phones that have a powerful performance,” Madhav Sheth, VP, and CEO of realme India and Europe said during the summit. We feel that assisting to speed the adoption of 5G technologies is a critical task for realme in the 5G era. We will work hard to help popularise 5G by listening more to users' requirements, driving product innovation forward, and collaborating with our industry partners to establish the broader 5G ecosystem.”
“Realme believes that 5G is for the younger generation - internet natives who are looking for methods to connect and express themselves outside the physical world,” said Johnny Chen, realme's Brand Director. As a brand committed to millennials, realme attempts to pay attention to what they want from 5G technology and include them more in the process of improving the user experience. We hope that by empowering the youth, they will become forerunners in 5G adoption and help guide more people into the 5G era.”
realme wants to open more than ten 5G pop-up stores throughout the world by 2021, allowing young people to build private spaces where they can enjoy 5G experiences such as cloud gaming, ultra-clear AR, live streaming, and other popular 5G apps.
Kalvin Bahia, Principal Economist, GSMA Intelligence, was also in attendance. “As of May this year, 60 countries around the world had launched 5G, 12 of which are growing economies, predominantly in Asia,” he said. While the expansion of 5G coverage is encouraging, a poll conducted by the GSMA found that several impediments to widespread adoption of the new technology among consumers still exist, including device affordability, a lack of digital literacy and skills, and mobile data costs. Nonetheless, the shift to 5G is unavoidable over the world, with the global economy likely to benefit by USD 600 billion over the next decade.”
Counterpoint Research's Peter Richardson, VP, and Co-founder acknowledged that 5G's growth has been excellent, with one of the primary reasons being the quick fall in smartphone pricing. “By the end of last year, we saw some highly competitive 5G products provided at reasonable pricing in China,” he said. “realme was the most aggressive, with its V3 5G selling for roughly USD 145. With a series of engaging products with great characteristics at unexpectedly low prices, realme is helping to promote the technology in many other countries.”
“The update to 5G chipsets boosts platform processing performance to unprecedented levels, allowing us to maximize the step-change gains we are witnessing in today's smartphone components and hardware,” stated Mr. Rajen Vagadia, VP and President, Qualcomm India & SAARC, at the summit. Moreover, we are bringing 5G to all tiers, guaranteeing that technology is available to a wide range of people in both developed and emerging markets.”
In 2021, realme will open seven R&D centers throughout the world to promote the global deployment of 5G products. These centers will be dedicated to investigating novel 5G technologies and products. 90 percent of realme's R&D efforts have been dedicated to 5G technologies and products at this time. realme would invest USD 300 million over the next two years in 5G technology research and product development, as well as supporting worldwide 5G adoption.
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realme is a technology company that specializes in leapfrog quality and cutting-edge AIoT products for the global market. realme users are young and globally-minded. realme products empower young people to ‘Dare to Leap’ using the latest technology and design.
realme is the 7th top smartphone brand in the world and was recognized as one of the mainstream smartphone brands according to Counterpoint’s statistics of global smartphone shipments in Q3 2020. In 2019, realme’s global smartphone shipments reached 25 million with a YoY growth rate of 808 percent, making realme the fastest-growing smartphone brand in the world for four consecutive quarters from 2019 to Q2 2020. realme has entered 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa with a global user base of over 70 million.