With the fast-growing social media app Tik Tok around the world, including Pakistan, consumers will soon be able to earn public attention and earn revenue from their short videos.
Tik Tok is testing new features that will allow consumers to search for different products within the app and buy or visit an e-commerce site.
With this new feature in Tik Tok, users will be able to add a link to their videos that will take viewers to third-party sites where they can purchase the product, while users can also add a URL to their profile page. ۔
Speaking to the tech website Tech Crunch, a spokeswoman for Tik Tok confirmed the new features and said that these are company-driven experiences aimed at improving the app.
These new Tik Tok features are similar to Instagram stores and shoppable posts, and they are earned by marketing products from different companies to consumers with high followers on Instagram.
Competition is rife with each other on Instagram and Tik Tok, and they are all copying each other's popular features. Instagram has a monthly subscriber base of one billion, while Tik Tok subscribers are around 50 million, but this social media app, owned by a Chinese company, is expanding rapidly.
Tik Tok is gaining prominence on Instagram and its popularity among young people.
41% of the users of this app are 16 to 24 years old and this is why it is a very important app for the brands, which allows them to reach younger consumers.