Facebook has postponed plans to show ads in the world's most popular messaging app, Litigation WhatsApp.
According to a Wall Street Journal report, Facebook decided to step down from its initial plans to place ads in the WhatsApp, and the team formed by the company has been dissolved and their work is also being done by Watts. Deleted app code.
It should be noted that in May last year, Facebook confirmed that advertisements in the WhatsApp will appear in the Status section in 2020.
Now the Wall Street Journal reported in its report that Facebook intends to make advertising part of the WhatsApp status, but currently, the app will remain ad-free.
WhatsApp is an ad-free application from its inception, but changes were beginning to take place in 2014 when Facebook bought it for $ 22 billion.
WhatsApp co-founder Brian Acton, who left Facebook in 2017, said in 2018 that Mark Zuckerberg has been planning to earn revenue through targeted advertising in the WhatsApp.
According to Brian Acton, they decided to leave the company because of such advertising.
Also, WhatsApp co-founder John Koum said goodbye to Facebook in 2018.
The developers of WhatsApp were concerned that the advertising plan would undermine WhatsApp's end-to-end encryption system.
In addition to the ads, Facebook is also working on the WhatsApp Business App Translation, which allows businesses to connect with consumers.
Facebook founder Mark Zuckerberg announced last year that Facebook, Instagram and the WhatsApp will be integrated gradually, and the introduction of ads into encrypted service is proving to be a challenge.