Facebook has introduced the most important feature shops ever to promote e-commerce.
This feature allows businesses to create free storefronts on Facebook and Instagram.
It was announced on Tuesday night and several e-commerce initiatives were also announced in the company's proprietary apps.
The new feature will further improve Facebook's advertising-based business and hit online commerce companies such as Amazon, eBay, and others.
In a live stream, Facebook founder Mark Zuckerberg said that expanding e-commerce is essential to rebuilding the economy during the Coronavirus epidemic.
"Even if you can't open a shop or a restaurant, you can still deliver goods to people by taking online orders," he said.
We have seen many small businesses become part of the online business for the first time during this epidemic.
The feature has been introduced at a time when e-commerce sales have skyrocketed as a result of house-to-house orders in various parts of the world, while small businesses have been hit hard.
But an online business is a ray of hope for such organizations, while Facebook will have new opportunities in the form of advertising, payments, and other services.
Businesses will be able to buy ads for their stores and will be charged when people use the Facebook checkpoint option.
Small businesses will be able to find users on Facebook pages and Instagram profiles, and their ads will also appear on Facebook or Instagram stores.
The products they offer for sale will appear in the Shop feature and consumers will be able to place or order them in Save Items.
Some businesses will be able to sell items directly on Facebook, while others will have to create a business website for it.
Similarly, companies will be able to provide customer support through Messenger, Instagram, and WhatsApp, while Facebook wants to gradually ensure the purchase of items in the chat window.
The company has been working on e-commerce features since 2016, introducing the first marketplace to help buy and sell items within the app.
Two years later, Instagram started working on an autonomous shopping app, which was later postponed, and last year Instagram added an in-app checkpoint.
The Shops feature is being introduced in the US from Tuesday and will be available on Instagram in the next few weeks.
Sometime this year, the feature will be added to the navigation bar as a shopping tab and will be introduced in other countries.