APNS reservations on new mechanisms for public advertising execution

APNS reservations on new mechanisms for public advertising execution

KARACHI: The All Pakistan Newspapers Society (APNS) has expressed reservations over the notification issued by the Ministry of Information on April 3, which outlines a new method for the payment of official advertising and payment of advertising bills.

APNS President Hameed Haroon and Secretary-General Sarmad Ali said the mechanism was proposed in the draft Centralized Advertising Policy, which, according to the ministry's assurance, was adopted by all stakeholders APNS, PBA (Pakistan Broadcasters Associate). Auction) and a consultation with the PAA (Pakistan Advertising Association) have not yet been finalized.

According to the statement, APNS, PBA, and PAA have already submitted their position papers but so far no consultation meeting has been convened by the said ministry.

According to APNS, unilaterally issuing notifications from the ministry is a strong indication that the consultation process for the ministry was meaningless as it had already implemented the proposed policy to harm basic freedom journalism. 

All Pakistan Newspapers Society officials said the proposed procedure is not viable because all government advertisements, including display, now go through classified advertising agencies, and they receive advertising payments and sponsorship reports from sponsoring departments. Pay the price

He said that if the proposed procedure was implemented by the ministry, the advertising agencies would be liable for payment and the newspapers would have to move around to receive their bills.

According to the statement, the agency has fixed a fixed commission of 15% by proposing a new method for public advertisement in violation of the clear guidelines of the Competition Commission of Pakistan, which according to the newspapers at unanimous agreed rates.

Therefore, APNS urged the ministry to withdraw this notification and cease implementation of the new proposed policy until it is finalized in consultation with the State Holders.

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