I see only dots on the clothes. Especially the white dots on the black dots, ie polka dots. I sat outside a café for half an hour, and three women passed by. Everyone is wearing the same kind of dress. I know these are Zara's clothes. I've used them too and now I see these dots everywhere.
These costumes are summer. This is Zara's viral fashion statement that the company's clothing fans can see on Instagram.
It's just a sign of how the Spanish apparel company, Zara, fought not only trends but also sold record sales of its products against many of the biggest names in the fashion world.
The success of this company and its size is nothing short of a puzzle. It does not advertise, does not do any unnecessary marketing, and its head, Pablo Azla, has not even given a major interview, which was announced last year by a business magazine as the world's best performing executive.
Pablo Azla has recently drawn up plans for Zara's future and says he is in favour of a digital and environmental change. But is it viable for a company when their entire business depends on the buyers coming in and buying more of their goods?
Speaking at his campus-like head office in northern Spain, Zara chairman Pablo Azla said Zara and his parent company had considered environmental issues.
"There is no contradiction for a company to be profitable and stable or environmentally friendly," he said.
He said: 'From next year, our stores around the world will have a significant reduction in energy and water use. If you have less than 20% of your energy expenditure, you benefit. '
The way the company actually works is what makes it sustainable. Pablo Azla explained that in Zara, 'less inventory is done'.
This helps to minimize the loss of goods in the sale and sale and can be avoided with large discounts on clothing.
During my visit to Zara's headquarters, I passed through the tables where the staff was busy reviewing data coming from the Zara store managers.
Based on this information, they decide what to produce each week and Zara's factory makes only those items that are for sale. Most of Zara's clothing is made in factories in Spain or in neighbouring Portugal, Morocco and Turkey.